MADE FOR EVERYDAY FAMILY LIFE

A little planning.
More living.

Less “what’s for dinner?”
More time around the table.

Bring your meals, grocery list and pantry together. Make a plan that fits your week, then get on with the good stuff.

Meet your easier week

iPhone beta in preparation · Everyday essentials stay free

A LITTLE LESS TO THINK ABOUT

Your week, sorted.

Familiar favorites. Room to change your mind.

MONDinner
Illustrated bowl of tomato pasta

Tomato pasta

A simple start to the week

TUEDinner
Illustrated taco bowl

Taco bowls

A little of everyone’s favorite

SUNDinner
Illustrated roast chicken and vegetables

Sunday roast

Something to gather around

Illustrative meal plan

THE LIST FOLLOWS

One less chore.

Pasta

Tomatoes

Fresh vegetables

Plan a week that works.Shop with a clearer list.Cook something you’ll enjoy.

FROM SUNDAY PLANS TO TUESDAY DINNER

The whole week.
A few simpler steps.

Meal planning should take things off your plate.

01 / PLAN

Start with your real week.

Choose meals, swap what doesn’t suit and adjust servings for your table. Keep everyday dinners manageable, with room for something special.

02 / SHOP

Let the list come together.

Bring ingredients from your meals into one grocery list. Check what you have, then tick things off as you shop.

03 / COOK

Get back to the good part.

Keep your recipes, instructions and pantry close at hand. Less searching when everyone’s asking what’s for dinner.

YOUR PANTRY, WITH LESS TYPING

Product found

Penne pasta

Check the name. Make it yours.

✓   Confirm itemIllustrative lookup · Results vary by product
Scan.
Check.
Done.

A SMALL SHORTCUT THAT ADDS UP

Your pantry.
Less manual entry.

On iPhone, scan a grocery barcode, check the product name and confirm it into your pantry. Add the amount if you know it.

Product lookup needs an internet connection. If an item isn’t found, you can still enter it yourself.

About the iPhone beta

USEFUL FIRST. ALWAYS.

A complete free experience.
Extras that earn their place.

Planning meals, making a grocery list and keeping a pantry should be useful on their own. Those everyday essentials are our free foundation.

“Are we selling an additional benefit, or charging someone to remove frustration we created?”

That’s our test for paid features. Future extras may include group grocery photo capture and reusable meal routines. They’re ideas in development, not features you need to enjoy the basics.

A PLACE AT THE TABLE

An easier week
is on the way.

We’re preparing the iPhone app for a small TestFlight beta. Interested in trying it? Send us a note.

iPhone beta in preparationAsk about the iPhone beta

This opens your email app. There’s no public download yet.

Already using the web app?

The current web app remains available to existing testers while we prepare the iPhone beta. Its accounts and saved plans are separate from the upcoming app.

Open the current web app ↗

A few things you might wonder.

Can I download the iPhone app today?

A public App Store or TestFlight link isn’t available yet. Use the email link above to ask about testing. We’ll share installation instructions when the beta is ready.

Do I need a subscription?

Our plan is to keep everyday meal planning, groceries and basic pantry features free. Optional premium extras will come later; pricing hasn’t been set.

Will it work without an internet connection?

The initial iPhone beta is designed to keep core planning, recipes and lists on your phone. Barcode product lookup needs internet. Shared accounts and household sharing are planned for a later update.

Is group grocery photo capture available?

Not yet. We’re exploring it as a premium feature: photograph several groceries, review the results and confirm them into your pantry. Individual barcode scanning is part of the free iPhone experience.